Fire Festival “Christmas Star” 2021

This year the festival was dedicated to the revival of Peter the Great's traditions of celebrating Christmas and was held online due to the Coronavirus pandemic.

It is already known that the reach of the audience is unprecedented – it is over a million online views from 140 countries of the world including Russia. The festival was broadcast live by the TV Channel “78”, the educational national portal “Kultura.RF” and the official city tourist portal of Saint Petersburg “Visit Petersburg”. A large-scale PR campaign of the festival was held on the national tourism portal “Russia.Travel” in both Russian and English. The information was posted on the Internet service "Yandex.Afisha", on social networks VKontakte, Facebook, Instagram, TikTok Visit Petersburg. Citizens of Russia and Petersburgers, including those registered on the Gosuslugi.rf portal, received invitations to join the show. Rossiya Airlines, Northern Capital Gateway LLC, the major organizer of international congress and exhibition events “Roscongress”, the Lakhta Center, popular hotel chains, including Marriott, Radisson, Indigo, also posted the information about the pyrotechnic show on their Internet resources.